The Legacy Of Abraham Lincoln - 2143 Words

Abraham Lincoln was born on February 12, 1809. He was born in Hodgenville which is a small town in the northern part of Kentucky. His parents were Thomas and Nancy Lincoln. Thomas Lincoln was an American farmer and carpenter. He was born January 6, 1778 in Rockingham County Virginia and he died January 17, 1851, Coles County Illinois. His mother was born on February 5, 1784, in Hampshire County West Virginia. She died on October 5, 1818, in Spencer County Indiana from milk sickness. His parent married June 12, 1806. After Abe was named after his godfather who was killed by Native American in 1786. After he was born the family picked up and moved to a new cabin on Knob creek. In 1811 his mother Nancy gave birth to another boy Thomas but†¦show more content†¦After Abe returns in 1830 him and his family pack up and begin their 200 mile trek to Illinois where they settle by the Sangamon River near Decatur. Again in 1831 Abe takes another flat boat trip and his father decides to move again but instead of going with the family Abe decides to move to New Salem Illinois to work as a clerk in one of the local stores and he uses the back of the store as his bedroom so has a place to stay. He then learns basic math and he starts to read Shakespeare and also begins to participate in the debating society. In 1832 Abe becomes a candidate for the Illinois General Assembly he would then loose the race. Soon the Black Hawk war breaks out and Abe decides to enlist and is elected to be the captain of a rifle company but then is released because the company was disband. After a short time Abe would then re-enlist and would become a private but he would go on to never fight in an actual battle. After the war the store that Abe was running and sleeping at would soon go out of business. So Abe and business partner William Berry decide to by another store in New Salem which later would also go out of business. After all of these things have happened Abe would be in a large de bt of $1,000. So Abe would then be elected as the postmaster of New Salem Illinois where he would slowly work his way out

Maruti Suzuki Company Profile Free Essays

Organisational Profile of Maruti Suzuki About us – Maruti Suzuki India Limited (MSIL, formerly named Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company’s two manufacturing facilities are located at Gurgaon and Manesar, south of New Delhi. We will write a custom essay sample on Maruti Suzuki Company Profile or any similar topic only for you Order Now Recently, the company has announced a further investment of Rs 1,700 crore (Rs 17 billion) for enhancing the production capacity by 250,000 units annually. The CAGR over two years is 27% for net sales. Nature of the Company Ownership – Maruti Suzuki India Ltd. Is a public limited company and is listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. SMC is the majority shareholder with 54. 21% equity stake in the company. Shareholding Pattern of the Company – Our Vision – The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder’s Wealth; A pride of India. We believe OUR CORE VALUES drive us in every endeavor. * CUSTOMER OBSESSION * FAST, FLEXIBLE amp; FIRST MOVER INNOVATION amp; CREATIVITY * NETWORKING amp; PARTNERSHIP * OPENNESS amp; LEARNING Quest Unlimited – â€Å"After 25 years of leadership, what next? † It is not for us to predict the future. Other than to say that the Quest is unceasing. We continue on our journey, uninterrupted and without distraction, avoiding complacence and flamboyance, to explore newer frontiers, strengthen and expand partnerships, connect with the layers and l ayers of a still larger world and embed ourselves deeper in the lives of people. Success Mantra – Success in this business, we said, asks for â€Å"Stamina and Patience, Order and Creativity, Skills hard and soft and it needs all of them to Co-exist in the Right Proportion. † We follow the natural low of 3G – Give is the route to Get and Grow. CORPORATE INFORMATION – Board Of Directors – Mr. R. C. Bhargava, Chairman Mr. Shinzo Nakanishi, Managing Director and CEO Mr. Tsuneo Ohashi, Director and Managing Executive Officer (Production) Mr. Shuji Oishi, Director amp; Managing Executive Officer (Marketing amp; Sales) Mr. Keiichi Asai, Director amp; Managing Executive Officer (Engineering) Mr. Manvinder Singh Banga, Director Mr. Amal Ganguli, Director Mr. D. S. Brar, Director Mr. Osamu Suzuki, Director Ms. Pallavi Shroff, Director Mr. Kenichi Ayukawa, Director Contact us – Head Office Maruti Suzuki India Limited 1, Nelson Mandela Road, Vasant Kunj, New Delhi-110070 Board no. 46781000 Fax : 46150275-76| Gurgaon Plant Maruti Suzuki India Ltd. Gurgaon Plant Old Palam Gurgaon Road Gurgaon – 122015 Tel: (0124)   2346721| Manesar Plant Maruti Suzuki India Ltd. Manesar Plant Plot no. 1, Phase 3A IMT Manesar Gurgaon – 122051. | BUSINESS HIGHLIGHTS Company’s Snapshot – Above 50% market share in passenger cars and van type Vehicles for all 25 years * Over 7 million cars produced amp; sold cumulatively * Over 500,000 cars exported cumulatively * 1st in customer satisfaction for 9 consecutive years – J D power CSI survey * One million units/ annum total capacity * Gurgaon facility – capacity 700,000 units/ annum * Manesar facility â⠂¬â€œ capacity 300,000 units/annum * Over 7,600 employees on its rolls. * 681 sales outlets in 454 cities * 2767 workshops in 1314 cities * 315 pre-owned car outlets in 181 cities Recent AWARDS – India’s Most Trusted Brand 2009: The Economic times Maruti Suzuki has been ranked Indian most Trusted Brand by India’s leading Business newspaper The Economic Times. This prestigious accolade comes alongside company’s 10-year long pole position in customer satisfaction surveys. 2000-2009: JD Power Customer Satisfaction Index Award – India The biggest draw for the past ten years has been the award for highest recognition by the customer. In 2009-10 again, for the tenth consecutive time, Maruti Suzuki ranked the highest in JD Power Customer Satisfaction Index. Other Accolades During 2009-10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies. These include: * Ritz – Hatchback of the year * Ritz – Car of the year * Maruti Suzuki as the ‘Manufacturer of the year’ by CNBC Overdrive * In the World’s Most Reputed Company Survey 2009, Maruti Suzuki ranked third amongst global car companies and 49 amongst all companies across all segments. * ICSI National Award for Excellence in Corporate Governance’ Products – The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco. Quality – A product of poor quality requires repeated inspections, entails wastage in terms of repairs and replacements. â€Å"Do it right first time†, is the principle followed to avoid wastage. To ensure quality, robots were devices and deployed especially where they reduced worker fatigue and were critical in delivering consistent quality. With consistent improvements in the plant the company was able to manufacture over 600,000 vehicles in 2006-07 with an installed capacity of just 350,000 vehicles per year. Production Management System (PMS) – PMS is derived from the basic Japanese principles of 5S, 3G and 3K. Corporate Social Responsibility (CSR) concepts – Maruti Suzuki has adopted a CSR policy, which serves as a guiding tool for the management and the employees in steering Maruti Suzuki towards long term sustained growth in harmony along with the interests of the stakeholder. The role of the CSR department is to professionalize CSR activities in Maruti Suzuki and strengthen the mechanisms involving the activities. Significant efforts have been taken to contribute to society at large, through its corporate activities, especially in the areas of Road Safety and Vocational Training. Maruti Suzuki has set up dedicated teams with requisite expertise to steer the social projects. Maruti Driving School – National Road Safety Mission – Driving its message for road safety, Maruti Suzuki India Limited, unveiled a National Road Safety Mission| programme in December 2008. Under the programme, the company will * Train 500,000 people in safe driving in the next 3 years across India| | * While utilizing the existing 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara and 61 Maruti Driving Schools across the country the company will enter into partnerships with state governments for more IDTRs and with its dealers for more Maruti Driving Schools * Of the 500,000 people to be trained, at least 100,000 will be people from underprivileged section of society, who are keen to take driving as a profession. The company will continue to support to government and industry in their efforts for road safety| Sustainability Approach – In line with the global environmental concerns, we have identified the following focus areas with regards to the protection of environment and resources for the future generations. * CO2 emission reduction * Energy Conservation * Water Conservation * Solid Waste Management * Material Usage and Weig ht reduction * Fuel Efficiency Environment Friendly –Fuel Efficient K-series Engine Technology Maruti Suzuki recognizes global warming and climate changes as global issues, the effects of which are of concern both for the environment and human life. The challenge faced by the society is how to meet the needs of the present, without compromising the ability of future generations to meet their own needs. Maruti Suzuki strongly believes that an investment in environment friendly products and manufacturing facilities is in the best interest of the society as well as the business. The last 25 years of our journey has reinforced the belief that environment friendly initiatives make products more acceptable to customers and help Maruti Suzuki grow profitably in every sphere. Since Maruti Suzuki started operations, conserving environment and natural resources has been an integral part of our systems and processes. The concept of â€Å"Reduce, Reuse, Recycle† (3R’s) has been our driving principle. This three pronged strategy or the 3 R’s has been promoted in all our manufacturing facilities, supply chain and logistics operations. Maruti Suzuki also follows the Philosophy of â€Å"Smaller, Fewer, Lighter, Shorter and Neater†. This Philosophy has helped Maruti Suzuki in optimal utilization of resources and cost savings. True Value Outlet – Maruti True Value is India No. 1 organized pre-owned car brand. The company’s service businesses include sale and purchase of pre-owned cars (True Value) and Maruti Finance. Unique advantages   Ã¢â‚¬â€œ * India’s largest certified used car dealer network * 340 outlets in 197 cities and growing * All car related services under one roof * professionally trained manpower * Complete peace of mind| | These initiatives, besides providing total mobility solutions to customers in a convenient and transparent manner, have helped improve economic viability of the company’s dealerships Exports – What do countries like Poland, Finland, Iceland, Malta, Switzerland, The Netherlands, Algeria and Italy have in common? Maruti Suzuki cars ply on the roads of these countries, and what’s more, they are soon becoming the fastest selling cars in those lands. Maruti Suzuki exports, entry-level models across the globe to over 100 countries and the focus has been to identify new markets. Some important markets include Latin America, Africa and South East Asia. The Company clocked its highest ever exports at 70,023 units, a growth of 32. 1% in the Fiscal Year 2008-09. How to cite Maruti Suzuki Company Profile, Papers

Marketing Plan To Promote The Ray Ban Sun Glasses †Free Samples

Question: Discuss about the Marketing Plan To Promote The Ray Ban Sun Glasses. Answer: Introduction The report structure states themarketing plan to promote the ray ban sun glasses of Ferrari Scuderia collection. The product is currently in invented in the market which needs to know about the market conditions to create an identified position in the target market. Further, the report analyzes the SWOT analysis of the ray ban along with its competitor's analysis so as to know the specifications of the products and the competitors who are prevailing in the market. Further, the plan defines the mission and objectives for the products. Strategies (marketing mix) and implementation plan are defined so as to articulate the objectives (Armstrong, et. al., 2015). Lastly, the report discusses the implementation and control plan initiated by the organization to govern the growth process. Details of the marketing plan by Ferrari ray ban are discussed below: SWOT SWOT analysis refers to the product analysis which discusses the strengths, weakness, opportunities, and threats of the product in the target market. Further details are discussed below: Strengths: the biggest strengths to the product invented by Ferrari are that it is product under the brand name of two renowned companies that is Ferrari and Ray Ban. Both the companies are prevailing on the peak of its target market due to which goodwill is created in the mind of customers. With this process people start to trust on the new product of the company, initiating sale of the product in the organization. Apart from that, keeping the image of the company intact the company also focuses on providing quality products so that their brand image is sustained in the market (Cooper, 2013). Weakness: Ferrari Scuderia and Ray-Ban both provide a premium brand product in the market. The arrangement of both the company creates a premium brand product to offer in the market. This can act as a weakness for the company as both the companies will involve their personal profit in the manufacturing of the product, due to which the price of the product in the market will rise. Resulting to which only a few people will afford the branded product from the market. Although the fact is known that Ferrari ray ban is a premium brand product but it should be approachable by the people present in the target market. Thus, it can act as a weakness of the product (Eusebio, 2017). Opportunities: it refers to the chances which if the company will gain then it can achieve advantage in the target market. The advantage to the Ferrari ray ban product can be that, as they provide product differentiation due to which interested people who wish to buy original UV rays protection product can purchase this product in the market. As both the companies have identified the image in the target market, resulting in which people will trust on the product and buy the product. This can act as an opportunity to the company to gain the competitive edge in global business (Finne, Grnroos, 2017). Threats: the presence of many competitors in the target market of the product can act as a threat for Ray-ban Ferrari edition products. The fact that shall be taken into account is that there are already competitors of the company present in the market, who are existing in the market since a long time, so the product might take time to create its position in the market. to compete with such highly efficient the company needs to create product as well as price differentiation in the market, then people will get attracted to initiate the sale of the product in the market (Goyal, 2017). Oakley, Mauji Jim etc. are some of the competitors of the product prevailing in the market. Competitor Analysis As discussed earlier are the two major brands prevailing in the market which is holding a major share of sales of the total market. Talking about Oakley, the company produces products which are mainly known for their stylish features and ray ban produces more of classic features. As both the brand's ray ban are of same company Luxottica, so will not become difficult for ray ban to flourish their Ferrari edition in the Australian market (Kumari, n.d). Apart from that, the company currently is exceeding their market share if compared to Oakley. Mission As it is known that the company ray ban is present in the market since 1937, so the main aim of the company is already fulfilled till date; that is to flourish them in the current target market. Further, the company produces its products with a mission to maximize the satisfaction level of customers by providing them efficient products which protect their eyes from UV rays. Also, the company aims to generate diversity in their products by manufacturing Ferrari edition products in the market. The aim of Ferrari edition products is to provide the customers high-quality class experience to the customers of the company (Hoang, 2016). Marketing and financial Objective As the Luxottica has created new ray ban products, so with the initiation of such product the marketing objective of the company for initial six months are described below: Place them in the top position in the market by cutting competition Increase the customer base by 5 % Setup outlets in areas where the company has scope to gain competence Key, Czaplewski, 2017). Further, the financial objective of the company with the ray ban product is discussed below: As the product is new to the initial financial aim which the company's aims to create sustainability of their product in the target market. Another financial objective of the company is that they aim to increase the revenue growth of the company in monetary terms. Cut costs and increase the profits of the company is the third aim of the company which they wishes to fulfill in the upcoming 6 months (Molinillo, et al., 2017). Marketing Mix The marketing mix is a tool which helps the company to market their product by looking at its specifications. It helps the company to gain adequate knowledge about the product so that they can advertise their product accordingly. Further, the marketing mix of Ferrari Scuderia glasses Ray-Ban is discussed below: Product: the ray ban products of Ferrari edition are UV protection sunglasses. The quality of the product is premium which satisfies the wants of the customers. The product is a unique mirror aerodynamic design product which only aims to maximize the customer's satisfaction. The specialty of this product is that it is designed with the idea of Scuderia Ferrari with the manufacturing process of ray ban, initiating qualities of both the companies. Apart from that, the Ferrari edition provides premium classic quality product having guarantee in it. The guarantee helps the customers to build the trust of the product leading the customers to initiate sales (O'guinn, et.al., 2014). Price: the company uses skimming techniques to decide the price of the product, as the company builds its image in the market through product differentiation, thus technique is best suited for the company to compete in the market. Apart from that the company the company initiates same price strategy which shows that no product flexibility is adopted by the company. Also, as the company is a premium brand product so they provide high prices so that the price can satisfy the quality of the product. Also, the company aims to provide rebate to the customers who buy the product in bulk (Ryan, 2016). Place: it refers to the place where the product is available in the market. As it is known that ray ban is a brand whose products are highly circulated in the target market. So as the company is already holding its outlets in the market, thus it shall be taken in accounts that Ferrari edition ray ban would also channel itself through same sources of Ray Ban Company present in the market. Also, the company has intensive distribution strategies in its business due to which most of the companies will hold this product in the market. Thus, the customers would not face difficulty in finding the product in the market. This will create brand image of the product in the target market. Promotion: promotion refers to the techniques with help of which the company communicates their product in the target market. Being manufactured and sponsored under the name of such companies which are already renewed in the target market so the product does not need enough promotion in the market. But the mode through which the company shall communicate the product to the prospective customers is through social media applications and online websites of the company. They shall post the detailed specification of the product on the website, by looking at which people will get attracted and buy the product (Scott, 2015). Digital marketing communication plan To circulate the product in the market the company initiated the digital marketing communication plan with the aid of which they socialized their product to the prospective people who will actually buy the product. Ray-ban shall initiate a campaign for their new Ferrari edition product, with this effect people will get to know about the new product introduced by the company. Further, they shall post all the specification of the product on their social media page (Facebook, Instagram etc.); then only people will get attracted toward the product and initiate sale. Also, they shall provide discount to customers on purchase through online mode (Vigneron, Johnson, 2017). Action plan to achieve objectives In order to take into actions the objectives which the company decided for the product, ray ban implement the following activities in their business: Initiate differentiated product so that people make a repeated sale and competition is reduced. As the new product is new the sale can be only initiated if the customer likes the product and services of the company so they shall ask for feedback from the customers. In order to increase the customer base, they shall initiate to create diversity in the product which they are providing in the market. To setup outlets, they shall initiate market analysis and look for the place where the product is highly sold. Further, they open their outlet at such place to provide addition in sales (Tiago., Verssimo, 2014). Further sustainability of the product can be only achieved if they provide durability in its working. So Ray ban glasses shall involve durability feature in them which means that the glass shall not break on falling down. Also, the customer looks for this product due to the UV protection coating, so the coating shall also provide benefit to the customer otherwise sustainability will not work for the company. Revenue can be only achieved by the company if the company provides cost-efficient and differentiated product in the market. Also, the company can increase the revenue to focusing on their brand image in their market. The cost of manufacturing product shall be reduced. This will maximize the profit ratio of the company. In order to implement this objective Ray Ban shall use reusable products in their internal process; with this affect, the cost of production of glasses will reduce and profit will automatically increase (Solomon, 2014). Implementation and control of plan In order to implement the plan; the company shall firstly optimize the resources required for the product and circulate the adequate marketing plan in the management so that the employees of the company properly promote the business process. In addition it the management shall also control the marketing plan scrutinizing and examining the current results with the assumed objectives of the company. They shall identify the deviation and aim to remove them for the efficient growth of the organization. For implementation of control process, the manager shall compare the actual growth with the expected growth of the company and then control shall be measured accordingly (Scott, 2015). Conclusion Thus in the limelight of above-mentioned events, the fact that shall be noted is that the ray ban Ferrari edition products have a great scope to flourish themselves in the current target market, the company just need implementation plan which can focus on the growth and minimize the upcoming risks of the company. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Cooper, R. G. (2013). New products: What separates the winners from the losers and what drives success. PDMA handbook of new product development, 3-34. Eusebio, R. (2017). Marketing II. Marketing, 2018. Finne, ., Grnroos, C. (2017). Communication-in-use: customer-integrated marketing communication. European Journal of Marketing, 51(3), 445-463. Goyal, L. (2017). Leading Digital Strategy: Driving Business Growth through Effective E-commerce. Vikalpa, 42(2), 128-130. Hoang, T. (2016). Integrated marketing communication plan for beyond the cover season 6: A Book Cover Design Contest. Key, T. M., Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333. Kumari, D. P.(n.d.) Change in Consumers Choices From Past To Presents. Social Sciences International Research Journal ISSN, 2395-0544. Molinillo, S., Japutra, A., Nguyen, B., Nguyen, B., ... Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence Planning, 35(2), 166-179. O'guinn, T., Allen, C., Semenik, R., Scheinbaum, A. C. (2014). Advertising and integrated brand promotion. Nelson Education. O'guinn). Satisfaction and Dissatisfaction: Formulating Digital Marketing Strategy for Online Faith-Based Education. Journal of Academic Administration in Higher Education, 12(2), 21-25. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708. Vigneron, F., Johnson, L. W. (2017). Measuring perceptions of brand luxury. In Advances in Luxury Brand Management (pp. 199-234). Palgrave Macmillan, Cham.

Title Of Paper Geography Report- Car Tarriff Cuts In South Australia

Title of Paper : Geography report- Car Tarriff Cuts In South Australia Grade Received on Report : B Most teenagers these days think sport shoes like "Nike" Or "Reebok" are too expensive. Parents also think cars cost too much. The Federal Government is about to consider slashing a special charge known as a tariff. The tariff puts a percentage on products like shoes and cars that come from overseas. Most people will agree with the government to slash this special charge because cars and stuff from overseas will be cheaper but actually this issue is stirring up a serious debate. This essay will explain the decisions that have been taken recently concerning the future of car tariffs in Australia and the effects on these decisions have upon existing patterns of employment and population within Australia. Car industry workers have been against tariff cuts, to save their factories and thousands of their jobs. A major report recommended the cuts go ahead, to make cars in Australia cheaper. The Prime Minister, John Howard had to steer a course through all the arguments to make his decision, one not everyone was happy with. According to the Australian Newspaper on June 5th, The Howard Government has decided to cut car tariffs from 15% in 2000 to 10% by 2005 after a struggle between its top economic ministers over calls for an effective tariff freeze. The outcome, which has yet to go to Cabinet, represents a victory for the Treasurer (Peter Costello) and a defeat for Mr Moore. Car tariffs are scheduled to drop from 221% to 15% in three steps of 2.5% by the year, 2000. The meetings yesterday rejected a proposal put forward by Mr Moore on June 2nd that recommended that the period for reaching the 15% target should be extended five years from 2000 to 2005. To summarise, The Cabinet has decided to accept the basic elements of a fall back option also raised by the Industry Minister on June 2nd. This proposed that the current arrangements for cutting tariffs to 15% in 2000 should be maintained, with additional reductions of 1% each year then applying through to 2005. Unions that represent thousands of Australian workers, and the Victorian and South Australian Governments, are fighting to keep tariffs on cars. They're worried that people will buy more imported cars if they become cheaper, and that companies making Australian ones might go out of business. The effect is that unemployment on local manufacturing of cars will continue to rise in Australia. Therefore the decrease in employment in manufacturing (cars) will tend to reduce the metropolitan concentration of employment and population. To conclude, the tariff percentage will officially fall as the years progress meaning local car manufacturers will soon be out of business because of the increasing competition from newly industrialising countries such as Taiwan, Korea, Malaysia and Indonesia. This will lead to the reduction of the metropolitan concentration of employment and population in Australia.

Impact of Advertising on Consumer Buyer Behaviour The WritePass Journal

Impact of Advertising on Consumer Buyer Behaviour Introduction Impact of Advertising on Consumer Buyer Behaviour IntroductionElements of marketingHow sales messages are presented through AdvertisementsBehavioral targeting and the psychology of marketingResearch on factors affecting Consumer BehaviorModels used for influencing Consumer BehaviorConclusionReferencesRelated Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas. The idea is to sell products to the consumers.   This has been proved by the fact that companies are investing a lot of time and resources into developing ad campaigns for their products Advertising has gone through many phases. The first era was production-oriented.   Here mass production was seen as a means to selling products by pumping in huge volumes into the market place. As a result demand exceeded supply; hence there was no need to advertise products (Holt, D,1983). They sold themselves. However with the passing of time and due to rising competition, surplus goods were available. As a result of this companies were required to sell their products using a sales oriented mechanism. This typically involved pitching in their products, highlighting their USP’s, so as to convince customers to buy their products rather than their competitors. As a result products became de linked to the volumes in which they were being produce (Belk, Russell.1974). To better approach the problem of selling companies tried many techniques. These techniques combined with the support activities of marketing can be called as advertising. Advertising has been considered important since the time when trade started, then was the time for advertising by mouth, now we have different media platforms for the same purpose. But still the traditional word of mouth holds the best appeal in respect to all advertising platforms. In its initial phases advertising was limited in both time and space. Broadcast commercials are generally 10 to 60 seconds in length. Print ads are generally no larger than two pages, and often much smaller. Advertising therefore needed to do its job in an effective manner. Its primary tasks were to capture the consumers attention, identify itself as being aimed at meeting the needs of that consumer, identifying the product, and delivering the selling message. Elements of marketing Marketing generally consist of advertisements to the target audience. This is in the form of: 1. Copy This consists of words, either spoken or printed that carry a message thereby helping the reader to form an opinion about the subject. 2.   Illustrations Copies can be augmented with the use of pictures, photographs or diagrams. The aim here is to convince the reader to buy the product. Most ads have a mixture of copy and illustration, in size and scope, depending upon how the advertiser wants to convey his sales message. It also depends upon the nature of advertising and the budget for advertising. How sales messages are presented through Advertisements There are two basic ways of presenting a sales message: intellectually and emotionally. An intellectual presentation depends on logical, rational argument so as to convince a consumer to buy the product or service. For example, for many television purchasers, buying doesnt depend on what the case looks like or what effect the machine might have on their social life. What theyre looking for is technical information, what is its resolution, whether it has HDMI, whether it supports USB functionality. The most important part is that of the sales message. This message must encapsulate all the benefits, features of the product and capture all the unique benefits that a consumer might have if he purchases this product vise vie the competitors product. The second basic way to present a sales message is emotionally. In an emotional presentation, here there is a concentration on other aspects of the consumers bundle of values: social, psychological, economic. Here they are clubbed together with core bundle of values. For example, the presentation shows how the product or service enhances the audiences social life by improving their snob value or self-esteem, or how it will increase their earning power. Behavioral targeting and the psychology of marketing Model for buying behavior: Sandhusen, Richard L.: Marketing (2000, S. 218) Decision making plays a huge role in the purchase behavior of consumers. Behavioral marketing can be used to target consumer segments based on the following parameters: 1. Individual factors These include intrinsic factors such as personality, lifestyle, age and income of the individual. 2. Group Influencers These include all those factors that inadvertently help an individual identify himself with a certain class or standing in the society. These could include peer groups, friends, family and culture. 3. Physical environment Factors such as geographical proximity, location climate etc, which vary from place to place. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how Consumers think, feel, reason, and select between different alternatives i.e. brands, products, and retailers. The behavior of consumers while shopping or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer? How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer? Research on factors affecting Consumer Behavior Based on P. Kotler’s framework for consumer buying process The advent of technology has helped us in mapping the factors that influence consumer buying behavior. These can be grouped as: What brand in a given product category was bought during the last, or a series of past, purchase occasions Whether, and if so, how many times a consumer has seen an ad for the brand in question Whether the target brand   is on sale during the store visit Whether any brand had preferential display space The impact of income and/or family size on purchase patterns Relationship marketing has come up in a big way in influencing consumer behavior. Relationship managers have come to symbolize the increasingly blurred line between marketing and selling by establishing a purchase-exchange process with a by providing a more holistic, personalized purchase, and uses the experience to create stronger ties (Young, Charles E,2002). Other major factor that contributes in consumer buying behavior is: Market segmentation A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs) (P. Kotler, 2003), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. Models used for influencing Consumer Behavior Advertising models used for co relating consumer buying behavior and advertising use the following variables as part of their studies. Depending on the type of model used, these variables are assigned different weight ages, which are ultimately used to compute the final result. Stage Dependent variable of interest Typical model used for research Need Arousal Purchase (category choice) Purchase   timingBinary choice models  Ã‚  Ã‚  Information Awareness (aided/ unaided) Consideration revoked set Choice set Belief dynamicsIndividual awareness models Consideration models  Ã‚  Ã‚  EvaluationProduct perceptions Product preferencesPerceptual mapping/ multidimensional scaling model Attitude models: Compensatory Non-compensatoryPurchaseBrand choice Store choice Quantity choiceDiscrete choice models Hierarchical modelsPost PurchaseBrand satisfaction/satiation Word-of-mouthSatisfaction models Variety-seeking models Communications network From John H. Roberts and Gary L. Lilien: Explanatory and Predictive Models of Consumer Behavior The most common of the models listed above consist of the following: 1. Preference formulation basis Beliefs about products (perceptions) can be measured directly by asking consumers how much of a feature they perceive a certain product to contain, or they can be inferred, by asking consumers how similar certain products are and then inferring what discriminates between different products (Bass, Frank M, 1973). Here the strategy is to align the consumer preferences with that which is being offered by the company. 2. Compensatory/ Evaluation model In a compensatory model, the weakness of a brand or product on one dimension can be compensated for by strength on another, and those strengths or weaknesses are combined to determine an attitude toward the brand (Bhagat and Jagdish N. Sheth 1974). In non-compensatory models, usually only a small number of attributes (two or three. say) are wed to evaluate a brand, and shortcomings on one attribute cannot be overcome by favorable levels of another. Here products are complemented against one another so as to augments each other’s strengths and cancel out their weaknesses. 3. Model of awareness Once a consumer recognizes a need, he enters a state of heightened awareness in which he seeks more information about brands or products that could satisfy that need. Evaluation and brand choice take place based on the information resulting from this search. Here the main goal is to make the maximum number of target audience aware about the product and its offerings. 4. Satisfaction models The modeling of consumer satisfaction is based on the confirmation / disconfirmation paradigm. Confirmation occurs when the consumers perception of how the product performs after purchase matches the expectation the consumer had prior to purchase. Positive disconfirmation occurs when product performance exceeds expectations; negative expectations occur when the product falls below expectations (Stuart, Ewen, 2005). Here we try to find out if the product is fulfilling the need gap perceived by the customer and what is offered by the company in the form of its product offering. 5. Brand Attitudinal model The model proposed attempts to predict behavioral intention toward a particular brand within a product class across situations. The situational variables included consider the conditions necessary for a particular situation to affect the choice of a particular brand. The individual must first encounter the situation and then the product must be suitable for use in that particular situation. If these conditions are met, the likelihood of the individual using a particular brand in a situation can be assessed. Here emphasis is given to the consumer preference or non-preference of a certain brand, compared to its competitors 6. Innovation diffusion model Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed that the new idea spreads from one consumer to the next. Adoption is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process. In economics it is more often named technological change Conclusion In a field as vast and diffuse as that of consumer behavior and consumer markets, it is difficult to develop a single best synthesis. We have drawn from developments in the literature of the behavioral sciences, economics, marketing, statistics, and the like and have categorized according to the stage or stages in the decision process to which those developments appear most applicable. Previous models overlap these processes and stages but this integrating framework provides a useful way of organizing this large, diverse literature. Most of the models and theories postulated above have been able to identify many cognitive, intensive and psychological factors which eventually go into the buying process for any individual. These are such as Purchase Awareness, Belief dynamics, Product perceptions, Product preferences, Brand choice, Store choice and Quantity choice. The future of consumer behavior modeling is bright; newer models are richer, more flexible, and more closely attuned to modern data sources. Yet many phenomena are poorly model at the moment. Many modern areas such as modeling consumer purchase heuristics, modeling consumers psychological processes, matching models to market segment, and modeling preferences can serve as fruitful areas that deserve intensive attention in the future. And so we can say with far more probability and accuracy that advertising do affect consumer behavior and also helps us to register our brand in their subconscious or conscious minds thereby helping the organization boost sales. References   Bass, Frank M. The Theory of Stochastic Preference and Brand Switching, Journal of Marketing Research, 11 (February 1974), 1-20. Belk, Russell W. An Exploratory Assessment of Situational Effects in E, Behavior, Journal of Marketing Research, 11 (May 1974), 156-163. Belk, Russell W. The Objective Situation as a Determinant of Consumer Behavior, Proceedings. Fifth Annual Conference, Association of Consumer Research, Chicago, 1974, forthcoming. Bhagat, Rabi S., P.S. Raju, and Jagdish N. Sheth (1974), The Prediction of Buying Intentions: A Comparative Study of the Predictive Efficacy Attitudinal Models,† New Orleans, Louisiana. Clark, Eric, The Want Makers, Viking, 1988 Young, Charles E., The Advertising Handbook, Ideas in Flight, Seattle, WA April 2005 Holt, D. (2002) Why Brands Cause Trouble? A dialectical theory of Consumer Culture and Branding in Journal of Consumer Research, June 2002 Lees, Loretta, (1998) Urban Renaissance and the Street in Nicholas R. Stuart, Ewen., (2005) Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Basic Books Williamson, Judith (1994): Decoding Advertisements (Ideas in Progress), Marion Boyars Publishers Ltd Wernick, Andrew (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression Klein, Naomi. (2000) No Logo: Taking Aim at the Brand Bullies. New York: Picador Duane C. S. and Nerone, John C, (2007) Freedom from Advertising Cook, Guy (2001 2nd edition) The Discourse of Advertising, London: Routledge Graydon, Shari (2003) Made You Look How Advertising Works and Why You Should Know, Toronto: Annick Press

5 Simple Marketing Strategies for First-Time Authors

5 Simple Marketing Strategies for First-Time Authors 5 Simple Marketing Strategies for First-Time Authors Brent Jones recently  gave up his freelance career as a social media manager to pursue creative writing full-time. At the end of this past February, he published his debut novel,  The Fifteenth of June, and in  the following month, Brent has been focused on what he knows to be an equally important part of an author's job: marketing.  In this article, he  shares 5 simple marketing strategies that all first-time authors can (and should!) try, and how his efforts have already started to pay off. I had the good  fortune of hiring  Laura Mae Isaacman  to edit my book through Reedsy - she worked tirelessly to make my debut release,  The Fifteenth of June, as powerful as it could be. But no matter how great a book is, publishing it is only  half the battle. For new authors such as myself, it takes a lot of work to  market a novel and find our first readers. To quote Amy Collins, author of  The Write Way:â€Å"Writing a great book is a basic requirement for simply being allowed a chance to succeed in the marketplace.†I will be outlining in this post some of the launch strategies I used  to market my debut novel.This list is not intended to be exhaustive, and I am not an expert marketer of literary fiction. But there's a lot we can learn from  one another, and I hope to start a productive discussion in the comments below.Ready? "Publishing a book is only half the battle. The other half is marketing it." @AuthorBrentJ 1. Run a free Kindle promotion 685 people entered my giveaway, but more importantly,  300+ users added my book  to their  to-read  shelf. And when a user adds a book to one of his or her shelves, it appears as an update in their feed, meaning their friends on Goodreads  can see that they have added my book!Most of those 10 print copies have been delivered, so it will be interesting to see in the coming weeks how many of those winners read the book, write a review, or recommend it to a friend. One recipient, Denise Levendoski, has already written a glowing review of The Fifteenth of June on Goodreads.The bottom line?It's been about a month since I published my book, and  I've sold close to 100 copies of my book at regular price, not including revenue generated through the Kindle Unlimited Lending Library.As far as I'm concerned, I’m off to a great start, considering  some of my marketing initiatives, such as reaching out to book bloggers, haven't even begun to pay off. Not to mention that many who  downloaded  The Fifteenth of June  haven't read it yet.In the meantime, I'm focused on my next novel, which I intend to publish by  August. I've heard from other  self-published authors that it generally takes four titles to gain  some traction. Not true in every case, I suppose, but  a fair guideline nonetheless. "Writing and marketing is a tough balancing act, but must be maneuvered to succeed." @AuthorBrentJ It's a tough balancing act - writing and marketing - but both aspects of the job have to be maneuvered in equal measure if we, as writers, hope to be successful author-entrepreneurs.The Fifteenth of June is available in paperback from Amazon and on Amazon Kindle!Head to Brent's website  to subscribe to his newsletter, or follow him on Twitter for more!Have you tried any of Brent's marketing tips? How did they work for you? Or do you have marketing ideas for first-time authors that weren't included in the list?  Leave any thoughts, experiences, or questions for Brent  in the comments below.

Week6 Assignment Example | Topics and Well Written Essays - 500 words

Week6 - Assignment Example Healthcare professionals are mainly concerned with saving lives of people and their work is greatly valued which motivate them to work had. Self efficacy is also applicable to the healthcare profession according to the article. People who are sure that they can be successful in their careers are motivated than those who think otherwise. In case of expectancy, motivation is likely to suffer if the employees think that they will not get anything from their efforts. These three components fit very well into the profession of healthcare. Most healthcare workers are motivated at their jobs because they perceive that the work that they do is needed and important. Healthcare workers work to help people feel better- which they must believe is possible if that is what they are trying to achieve. Though healthcare workers are not always rewarded monetarily, many feel rewarded by praise or by knowing that they have helped someone. These are all very important factors for why healthcare professionals seek work in the area that they do and why they would continue to feel motivated in their jobs. I agree that three above mentioned factors fit in well in the healthcare system. First of all, nurses are motivated by the fact that they are regarded as very important in their profession. This influences them to put more effort in their work so that they can continue getting the valuable recognition from different people. Healthcare workers are also motivated by their perceived chances for success. Every individual has specific goals to achieve in his or her career and this is a motivating factor in its own. Lastly, healthcare workers are also motivated by the expectation of gaining a personal reward. Indeed, this is an external factor but it influences the healthcare workers to put more effort in their work when they are aware that they will be rewarded for their efforts. The first component is valance. This is related to

Gender Difference in Adapting to New Environment Essay

Gender Difference in Adapting to New Environment - Essay Example The roles stems their roots from the environment in which an individual has been in. Learning takes a major part in establishing these roles in to the system of an individual. There are different routes through which an individual learn of their roles and rewards and punishment is one of them (Carroll 97). According to Carroll (97), children learn about appropriate behaviors from their parents. Other people who play part in gender behavior development among the children are relatives, peers, and teachers. Not forgetting the media, which happens to be the main source of behavior influence, it plays a very significant role when it comes to gender behavior development (Carroll 98). Most behavior patterns, actions, preference professions, and emotion differ with gender type (Carroll 98). Time, energy, resources, and meaning invested in relationships also differ among males and females (Daka and Martin 132). This is because of the emotional differences revealed between the males and femal es. The differences between the genders result to them using different strategies to adapt to new environments (Daka and Martin 133). Due to the dynamic nature of gender roles, adaptation strategies adopted by different genders are changing. This is an indication that we might find that the way different genders adapt to new environment will be differing significantly in future. Culture and orientation also plays a big role in molding gender behavior. Personal identity is defined by culture hence becoming a strong part of a person’s behavior. These culture and identity are greatly influenced by the media and by legends, stories, and symbols, they get established deep into somebody’s daily living (Daka and Martin 136). The event I have decided to watch is Harvard Youth & Family Swimming Championship. This event took place on 31 March at Blodgett Pool in Allston, Harvard University. It attracted 300 participants and a multitude of fans. The participants were children of different gender aged between 6 year and 13 years. The fans were Harvard students and the people living in areas around the university. The main aim of this event was to introduce city children to introductory level competition swimming. Another aim was to introduce a new perspective to swimming, being in a university and thinking about life among the participants. In my observation, I aimed to obtain answers to the following research questions: 1. How will the children be reacting on that day? 2. Will their reactions be influenced by gender? 3. What evidence will show that their reactions are influenced by gender? 4. Are there other factors that influence their reactions on this day? 5. Are these factors affected by the gender of the student? 6. How is the idea of personal identity shown? Answers to the above questions were to help me defend my main hypothesis, which was that different genders adapt differently to new environments. For me to get all the information required, I got there early to catch all the events. It was difficult to catch all the reactions of the participant due to the size of the crowd but to solve this; I interviewed randomly selected participants at the end of the event. During the event I discovered that majority of the participants were males and that the entire group of participants was excited about participating in this event. I also observed that the female

Doing Business Abroad Essay Example for Free

Doing Business Abroad Essay Companies around the world are expanding in order to meet a larger market. However, this is no easy task even for people who have been doing business for decades for there is always this thing called cultural diversity. This thing is put into consideration not only of companies and managers that establish businesses in other countries but also of those who engage into joint ventures and alliances. Setting a company globally requires not only good managers but thorough study as well. A market research would be very helpful especially to determine the needs and wants of the people in the locality. A bunch of factors affect the preference of people like religion, beliefs and environment. Should the product be modified to fit the desires of the people? For instance, burgers with beef patty are modified in order to be accepted and sold in Hindu-dominated countries. There are also cross-cultural trainings for managers that would be sent abroad. These are usually conducted by business schools with the aim of providing global managers who have the ability to cope with different challenges that they may encounter, especially those that are brought about by diversity in culture. However, as much as these trainings would help, they are not yet enough to suffice for the thorough understanding and settlement of cultural differences that might yield success to a business that spread its wings. Problems still remain due to this cultural diversity. Even with the repute of English in conducting business globally, language remains a problem. Language, as defined in the Merriam Webster Dictionary, is words with their pronunciation and the methods of combining them to be used and understood by a community. Words are not enough. Pronunciation and accent are essential, and at this part is where problem usually occurs. As Edward Burman cited in his article entitled Managing Cultural Diversity in a Global World, linguistic confidence can be perceived as quasi-colonial arrogance and this may eventually lead to conflicts. Similarly, jokes and stories which are essential in building harmonious relationship among workers are affected, not just because of the way they were delivered but more importantly by the context that they were formulated. Some humorous acts might be insulting to others, which again might lead to discord. Another problem that may arise due to cultural diversity is the way the human resource personnel determines the appropriate candidate for a job. Whether be it an expatriate or a native of the location of the headquarter, the measure to the achievements of an applicant varies from the school where he acquired his degree and skill to the society where he belong. These qualities may not be well-reflected in his application forms or the result of his examination or interview. Although it may be known to the resource manager that different cultures respond differently to various situations, the challenge is still to determine the best person whose culture and skill perfectly fits the job. Also, developing the trust with people from other culture opens another difficulty especially if a company will merge or ally with a local company of other country. Research can be done to be able to identify possible reasons to trust but it remains a thorny job for the managers in the negotiation table. Everything will matter, from the physical appearance to the gestures. Aside from these problems cited by Edward Burman, the way to designate a manager to a place is something to be thoroughly thought of. According to an interview with Robert J. Freeman, Americans are a bit resistant to exotic destinations. The question then is how these Americans would be assigned to a location beyond his desire. Or since there are expatriates of more than sixty nationalities, which should be chosen and what type of compromise would the company give to convince the manager. Nevertheless, these problems can be addressed if global managers have several skills as discussed by Josephine Song in her article Transcending Borders. The first is technical skills. Aside from the field that he is expected to master in order to efficiently perform his task, he must also be able to utilize the means that globalization brings for the betterment of doing things. He must be able to maximize opportunities and resources that might be useful for the accomplishment of his job. Likewise, he must also have good communication skills which comprise not only of knowledge of words but their proper pronunciation and usage as well, most especially English which is the basic medium for conducting business globally. Communication is not only via speaking, but also via reading, writing or listening. More importantly, global managers must take caution in their words and actions so that misunderstandings would be avoided. They must also be innovative and resourceful to improve their businesses according to the locality. With increase in expatriates all over the globe, I think it would be unfair to say that they or the locals could better cope with the changes. They might have an advantage with regards to having dealt with different cultures already that they might not find it anymore difficult to relate with another set of people. Their presence in the top management could also bring global perspective. But, their knowledge of the culture of the country where the company is located might be very limited as compared to the locals. Yes, they may be able to learn and adapt but still, the culture instilled in them would always be a part of them and their decisions and reservations. I think, it would be better to have a mix of expatriate and local managers in a global business for as Burman concluded, management remains culture-bound, be it local or expatriate.

Guajilote Case Study Essay -- Business Management Strategy Formulation

Guajilote Case Study This essay examines the case study of the Guajilote co-operative, a co-operative with a licence to collect and sell fallen timber in the Honduras. The paper is in five sections; giving an impression of the co-operative as a business venture, conducting a SWOT analysis of the company, looking at any competitive advantage or strategy. Describing the value chain and considering strategic alternatives open to the co-operative. Solution 1. The business is certainly located in rural areas and considerations of how this may affect tribal people should be considered. The use of natural resources can be profitable but environmental considertaions such as the impact of deforestation on the global climate needs are vital. Mahogany is a rare wood and the tree does take a long time to grow. This business venture should plant so many trees for each Mahogany tree it finds felled. 2. SWOT Strengths: 1. Setting up hand sawmills at the fallen trees. 2. Developing a knowledge of markets and business practices. Weaknesses: 1. Massive funding required to drive operations. 2. Size and growth of the company is limited by the amount of mahogany produced. 3. Hard to find and process the trees. 4. Lack of adequate transportation. Opportunities: 1. Contributing to Honduras' economic growth. 2. Establish a good working relationship with distributors like Santos Munguia. 3. Establishing direct links with local furniture makers. Threats: 1. Deforrestation and impacts on the environment. 2. Pressure groups like Greenpeace and CITES. 3. Natural disasters like forest fires. 4. Decline in numbers of trees. 5. Treacherous terrain and wet weather. 6. Lack of co-operation from Honduran authorities. 7. Corrupt distributors not paying the workers for the wood worth. 3. This comapny does have a competitive advantage in that it can develop its links with local furniture manufacturers. It is possible to operate within the constraints of Cites, if transport costs are met by local buyers. Help provided to these local manufacturers may be achieved by setting up IT systems that monitor input and output of wood. Guajilote's strategy is weak in dealing with deforestation issues. It should engage in planting more mahogany trees. Greenhouses could be set up to cultivate the seedlings. The local population ne... ...lso destroy their seeds. Mahogany could therefore be quickly eliminated from a site. Each year, Guajilote lost more area from which it could take mahogany. To make matters worse, many Hondurans considered the area around La Muralla National Park to be a frontier open to settlement by landless campesinos (peasant farmers). In fleeing poverty and desertification, people were migrating to the Olancho province in large numbers. Not only did they clear the forests for cultivation, but they also cut wood for fuel and for use in building their homes. Most of the new settlements were being established in the area's best mahogany growing habitats. Another concern was that of potential restrictions by CITIES (the international convention on trade in endangered species). Although trade in mahogany was still permitted, it was supposed to be monitored very closely. If the populations of the twelve mahogany species continued to decrease, it was possible that mahogany would be given even greater protection under the CITIES framework. This could include even tighter restrictions on the trade in mahogany, or could even result in an outright ban similar to the worldwide ban on ivory trading.

Cognitive science Essay

Sir William Haley once said, â€Å"Education would be so much more effective if its purpose were to ensure that by the time they leave school every boy and girl should know how much they don’t know, and be imbued with a lifelong desire to know it†. If students were guaranteed to leave school with knowing of what they don’t know and the desire to continue learning, the method of learning will be correct. Today’s education system does not give students the opportunity to enjoy what they are learning. The banking method, where students are empty vessels which educators must deposit knowledge into, deprives them of creativity and the desire to learn. No child is given the chance to shine and be unique. Students today are simply being placed on a conveyer belt, sorted, and then labeled according to their so called intelligence. We need an education system that provides a slower learning method, a method where you focus on what is being learned instead of zipping through it, and the freedom to make mistakes as this will electrify and stimulate students to fulfill their potential. We must recognize students as individuals and keep in mind their diverse backgrounds. In â€Å"Lives on the Boundary,† Rose states, â€Å"The canon has intended to push to the margins much of the literature of our nation: from American Indian songs and chants to immigrant fiction to working-class narratives† (100). The messages that are received from the text are crucial. The students need to be able to relate to what they have before them. One of the problems with today’s education system is we are given material to read, memorize, and expected to repeat it back at the snap of a finger. But without the ability to relate and connect with the material, the learning doesn’t take place. Everything that is read or being said is just going through one ear and out the other. By adding relatable texts, you add life to learning. In â€Å"Learning in the Key of Life,† Jon Spayde states, â€Å"people cannot learn what they do not love† (69). When students are reading or learning about a subject they love, they are inspired and motivated to learn more. This alone can benefit the learning process for students. It becomes much easier to grasp concepts learned in class. Today’s education system does not allow all students to thrive in their own way. It is fast paced with limited space for creativeness. We are given large amounts of information at a time and attempt to move as quickly as possible through all that we can. There is never â€Å"time† to stay longer on a topic. The instructors try their hardest to keep the pace, but this way of teaching does not benefit any student. In â€Å"Learning in the Key of Life†, Jon Spayde states, â€Å"†¦we are focusing far too much of our energy and resources on fast knowledge, ignoring all the richness and meaning slow knowledge adds to our lives† (68). When the focus is on just getting through the material, we are skipping over the value and richness of slow knowledge. Instead of zipping through a lesson because it needs to be done by a certain day to move onto the next, the focus needs to be on what is being learned than making a time requirement. Spayde also states, â€Å"You can figure out what you can do pretty quickly, but the ethical understanding of what you ought to do comes slowly†. We need to adopt the slow learning method, without it we are missing out on more than we think. There is so much more to learning than getting through the material, the purpose of it is to benefit and gain from it. With slow knowledge we will achieve this. One of the most important changes that needs to be done is the view on mistakes. In the article, â€Å"How to Make Mistakes,† Dennett states, â€Å"Mistakes are not just golden opportunities for learning; they are, in an important sense, the only opportunity for learning something truly new†. When fear is being put into a student to never make a mistake, their education is stunted. They lose the ability to explore and take the chance of being wrong because they are repeatedly punished for being incorrect. When a mistake is made, students will learn where they went wrong and will then grow from it. The key to progress is making mistakes. The reason we are in school is to learn, but with this opportunity taken away from students their ability to learn is ripped from their grasp. Daniel C. Dennett also states, â€Å"You should seek out opportunities to make grand mistakes, just so you can then recover from them†. Instead of using all of their energy to attempt to be perfect and run from being inaccurate, every student should look for every opportunity to be wrong. Without errors, the students can not accomplish much. If you look at Todays’ education system is in desperate need of change. No student is given the opportunity to show what they are fully capable of. Instead they are told what they can do. They are simply labeled and placed where they â€Å"should be†. But when students begin to pursue their mistakes and soak in the richness of slow knowledge, they will begin to truly learn. Maria Montessori once said, â€Å"If education is always to be conceived along the same antiquated lines of a mere transmission of knowledge, there is little to be hoped from it in the bettering of man’s future. For what is the use of transmitting knowledge if the individual’s total development lags behind? †. If many students are having difficulty learning in the method we have created ages ago, why not change it? The time is now and there is no time to waste. We must refocus this outdated system to insure that the students will have a secure future and keep the standard of living that we have today.

A Summary of a Mothers’s Newborn Baby

Twana PSY 210 Mrs. Stone March 7, 2013 On March 9, 2010 I gave birth to a beautiful baby girl. She weighed six pounds, eleven ounces and was 21 inches long. Her beauty took my breath away. Once the doctor spanked her bottom and I heard her cry it was like music to my ears. As they placed her in my arms all of the pain I felt from my 14 hour delivery vanished. I felt as if I had just won an Olympic race and I came in 1st place. My trophy was this beautiful bundle of joy. My husband and I decided to name her Adrianna Renee. The emotional bond or attachment that I felt for my daughter had me speechless.Then the nurse told me they had to take her briefly to do some type of test on her called Apgar score. She explained to me that the test was a standard scoring system that allows the doctor to evaluate Adrianna’s condition quickly and objectively. At first I was skeptical because my daughter looked perfect in my eyes. So the nurse takes her from me to go have the test done and whil e they are gone the other nurses tend to my needs. It seemed like forever but it only took 10 minutes and they were done with the Apgar score. Adrianna had done great scoring a 10 the highest an infant can get meaning she was perfect like I knew she would be.Our stay in the hospital was short and before I knew it my husband was taking us home. Once we arrived home Adrianna surprised me how well she adapted to her new surroundings. She acted as if she was home and that was where she was supposed to be. Since I was a new mother I wanted to breastfeed my baby. The nurses told me that my milk was healthier for her, so that’s what I wanted. Unfortunately Adrianna was not having my big ole floppy boob in her face and she screamed bloody murder. So my husband had to go out and purchase a breast pump.Personally I have to say that the rejection hurt my feelings at first, but I found other ways to bond with my daughter, such as skin to skin contact. She absolutely loved skin to skin co ntact. I guess it soothed her and she knew she was safe. Once my husband returned from Wal-Mart with the breast pump I immediately began to pump. Adrianna was hungry because she was trying to eat her little fingers and suck her thumb. The dr. told me those were survival reflexes and they had swung into action when we were at the hospital. Well Adrianna sucked that breast milk down and wanted more.I burped her after three ounces and then my husband wanted to feed her. So since she was still hungry, I let her daddy feed her another two ounces. I told my husband don’t forget to burp her, because if he didn’t he was going to wear some regurgitated breast milk. Ha I love picking with him. Since I had about 10 minutes to spare, I took this time to pump more milk and store it in the fridge and freezer. Adrianna burped again and was now sound asleep. I took advantage of this time to shower and nap with her while her father did the laundry and cooked dinner. Adrianna was a wond erful infant.She only cried when she was hungry or when her diaper needed changing, other than that she just slept. At night she would only wake once approximately about 3 a. m. for a bottle and to be changed. She would stay awake till 4 a. m. looking around and looking at me as I talked to her. Adrianna would slowly drift back to sleep in my arms, then I would lay her down in her crib. I stood over her crib and watch as she made the cutest little faces. She would smile huge smiles while sleeping. My mother always told me when a baby smiles like that in their sleep the angels are playing with them.I would silently go back to my room to get more sleep before my hubby came home from work. It seemed like once he got here he’d wake us both up. He had to have daddy time with the baby. So for the first three months of Adrianna’s life this was our routine schedule. By the time Adrianna was four months old she was more alert throughout the day and was sleeping through the nigh t waking at 6 a. m. , just in time for her daddy to get home. She had discovered her hands and feet. She would put her foot in her mouth and drool all over the place because she was teething.She was always in a good mood smiling and making cooing sounds. Adrianna was now 14 pounds and 9 ounces. She had more than doubled her weight and her body was a ? inch longer. 5 to 8 Months During the 5 to 8 months she felt like she could do things without support. If I sat her down she would sit without falling over. When I put her on tummy for tummy time she would get up on her hands and knees and go back and forth. It was the cutest little movement I had ever seen. So by the time she was 6 months she was crawling. She would babble on and on dada dada. Her first word was dada.I really don’t understand how her first word could be dada, when I’m here with her more than dada, but oh well that’s just how it goes I guess. Everything that she picked up off of the floor went into her mouth. So one day as usual she saw something on the floor and picked it up and to her mouth it went. I stick my finger in there to fish whatever it was out and low and behold she clamped down and I felt it. There was a tooth at the bottom of her mouth. I found Adrianna’s first tooth on September 18, 2010. I was so excited. I called her father when he was at work to tell him the good news, then I called my mother.At 8 months Adrianna was pulling herself up and taking few steps holding on to the coffee table. Finally she said mama, but I don’t think that she knew what she was saying, but I was sure glad to hear it. She could also say baba and she knew what that meant because she would pick up her bottle and say baba. Another tooth had come in at the bottom and one was coming in at the top. She loved playing peek a boo with her daddy. When we played together our game was patty cake and she had good coordination because she would clap her hands and feet at the same ti me.We made a video for my in laws because they were in another state. They were amazed just like we were because her coordination was so great. 9 to 12 Months On December 9 Adrianna was now 9 months old and had tripled her weight since birth. She now weighed 18 ? pounds and she was 23 inches long. She would still pull herself up and walk around the coffee table holding on for dear life. When she was 10 months old she would stand alone and be very hesitant about taking her first step. When she would stand by herself she would clap her hands and I would say â€Å"Yay†!At 11 months she finally trusted herself and her surroundings and took her first steps. Unfortunately her daddy was at work so he missed this event. When he got home Adrianna walked 4 steps to him. My husband was so surprised and happy his little girl was now taking steps. On March 9, 2011 Adrianna turned a year old. My goodness it doesn’t seem like it has been a year already. It feels like yesterday I was bringing her home form the hospital. Adrianna was now walking with ease as if it came natural to her. She had a new perspective of her world. Learning how to walk had given her a new freedom.She was more active and exploring everything. Also she was feeding herself little finger foods from Gerber graduates and Cheerios. She absolutely loved drinking from her sippy cup. At first I thought she was going to reject the cup because she was so attached to her bottle, but she surprised me. She transitioned from the bottle to cup with no problems. We had her birthday party at the park in Bay Minette and the weather was wonderful. We sang Happy Birthday to her and put the cake in front so she could dig in. Oh my Lord what a mess! Adrianna got cake everywhere. She even had cake in her diaper.We let her have her way after all it was her day. I stood back taking pictures and watching her cute facial expressions. I started thinking about all of her milestones she had accomplished since birth and I just could not believe that my baby girl was 1year old already. 13 to 18 months During this time the things she already learned had improved a great deal. When she would feed herself she acted as if it was easier and she no longer had to concentrate on picking up the cheerios and putting them in her mouth. She really enjoyed being a big girl. Her vocabulary had increased tremendously.She now spoke eight to ten words and her favorite was hello. Everywhere we went she told everyone hello. She was my little social butterfly. She was not shy at all. I could tell that her personality was out going just by the way she interacted with people. I thought it was so cute watching her interact with other people. She just never met a stranger unless they were creepy looking and that scared me too. My favorite was when she would imitate me, my mother, or her daddy. I talked to my mother on a daily basis even though we live 10 minutes away from each other.Well mom and I would talk on the phone and I noticed that Adrianna would get out her play phone and talk to whomever and when I would laugh at my mom Adrianna would do the same. When she reached 18 months old she weighed 24 pounds and she could maneuver her body so she could climb out of her play pen. So I’m in the kitchen preparing dinner and I look up and I see Adrianna standing on her toy jack in the box. She then throws her leg over the rail, balancing herself perfectly. All of a sudden her little feet hit the floor and she was gone.Watching her perform that task totally blew my mind. She was right on schedule with normal toddler activity. She was stacking three blocks on top of each other and scribbling with a crayon. Instead of scribbling on paper Adrianna preferred the walls or table. I was so happy the crayons were not permanent and could be washed off with soapy water. Adrianna did not like wearing clothes, so instead of dressing herself she would undress. She loved taking her clothes off so keeping cloth es on her was a chore. Every chance that I got I would video her doing her strip tease of the day.She was a normal toddler in every aspect and she was enjoying every minute of it. 19 to 24 Months I know now what my mother meant when she told me to cherish the days when Adrianna was a baby. I no longer had an infant anymore, she was my big girl. Her second birthday was approaching fast and I wanted to turn back the hands of time. Adrianna weighed 27 pounds and she carried her weight well. She was into everything so we toddler proofed the house. I always heard people talk about â€Å"The Terrible Twos† I know what they were talking about now and she wasn’t even two yet.She could jump in place with both feet and go up and down the stairs without assistance. I could not stand to watch her go up and down the stairs because it scared me so bad. All I could think about was her falling and hurting herself. I knew that I had to let her explore her physical world so she could en hance her developmental skills, but it was a very hard thing to do. She showed high interest in her surroundings. On the day of her second birthday we had her party at McDonalds with about six other toddlers her age. Oh my God talk about nerves wrecked.I think the staff at McDonalds was happy to see us leave. After that we went to the park with her playmate Chloe. Adrianna and Chloe were born 2 weeks apart so they always played together on play dates. As we played ball I noticed Adrianna could throw the ball further than Chloe, but Chloe could kick the ball really better than Adrianna. I guess all kids are different and some do things better than others. Well as time continued its rapid pace. Adrianna continued her rapid pace of exploring and learning. Now that she was two she could do a lot of tasks. So ow when I gave her crayons and paper she would scribble and be amazed at what she did. In her little mind I guess she thought it was a master piece of art. Every master piece she sc ribbled we would put it on the refrigerator or hang it in her room. She was much better at stacking blocks too. She could stack seven blocks without them falling over. She could even match shapes now. She could put the square block through the square hole and vice versa with the circle and triangle. Wow she was really smart and in my eyes she was the smartest toddler ever. Adrianna’s language seemed to advance overnight.She woke up one morning and said â€Å"Mommy I want cereal† and I said â€Å"Oh you do†. She had made her first complete sentence with no babbling. She was actually making sense to me. I was one proud mama that day. Adrianna was such a joy to be around and I wanted her to be around children her age so she could learn social skills. So we decided to put her in in daycare part time. The first 2 weeks it was hard because she was not use to sharing, but she adjusted. She did surprisingly well with daycare and before I knew it she was ready to be pott y trained. She came home from daycare and told me she wanted to be a big girl.So we got started using the potty and within a month she was potty trained. Yay! No more pull ups! It was just before her third birthday too. Today is March 6, 2013 and Adrianna birthday is in three days. She is so excited about her birthday because we are having a pizza party this time. My baby girl is a thriving toddler and she is healthy as a horse. I thank God for her every day, because she is truly a blessing. I look forward to the bright future she will have growing up and I pray that I live to see her all grown up and independent with a family of her own.

Compliment vs Complement

Compliment vs Complement Compliment vs Complement Compliment vs Complement By Ali Hale I had an email at work recently which read â€Å"This new software will compliment the existing system.† Can you spot what’s wrong with that sentence? If you get confused by the difference between compliment and complement, or if you’re unsure which to use when, read on. Compliment Merriam-Webster defines a compliment as â€Å"an expression of esteem, respect, affection, or admiration; especially : an admiring remark†. It comes from Middle French, via the Italian complimento, and the Spanish cumplimiento, which originates from the Latin verb cumplir: to be courteous. For example: I was trying to pay that girl a compliment, but she ignored me. Sometimes he blushes when you offer him a compliment. In the plural, compliments can also mean best wishes. It is often used as â€Å"with compliments† such as on a compliments slip (a small piece of letter-headed paper, often used by companies for a quick note to a customer or client when a full sheet would be too large.) You also see the phrase â€Å"with compliments of the season† in greetings cards. The verb â€Å"to compliment† is very similar, meaning â€Å"to pay a compliment to†. Note that it is a transitive verb so must have an object. For example: Are you trying to compliment me, or trying to insult me? When he complimented the girl on her dress, his friends laughed at him. Complimentary The adjective complimentary is closely related to the word compliment, and in this context it can mean either â€Å"expressing or containing a compliment† or â€Å"favourable† (Merriam-Webster): My mother made some very complimentary remarks about my choice of shoes. The new restaurant has a very complimentary write-up in the local newspaper. Complimentary also has the meaning â€Å"free†, when something is given as a courtesy or favour: Please accept these complimentary tickets. I thought that the mini-bar was complimentary, but we were charged for our drinks. Complement The word complement comes from the same root as complete. It has nothing to do with being courteous, and comes directly from Middle English, from the Latin word complementum. Merriam-Webster’s first definition is â€Å"something that fills up, completes, or makes perfect†, and it can also be used to mean â€Å"the quantity, number, or assortment required to make a thing complete†, though can sound a little odd or old-fashioned in this context: We had the full complement of pots and pans. Our store does not have enough employees to work the required complement of hours. Complement is often used in scientific, technical or academic areas of discourse, where the complement of X supplies what X is missing, thus making a complete whole. Examples of this usage are: Complement good (economics) Complementary colour (art) You can find a fuller list in Wikipedias entry for the term Complement. In everyday writing, complement is more often used as a verb. Again, it is a transitive verb: The illustrations complement the text. Our new software will complement the existing product. So, my email correspondent should have written that â€Å"This new software will complement the existing system.† But I suspect she wouldn’t have replied to compliment me if I’d written back to point out the mistake†¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:12 Types of Language"Replacement for" and "replacement of"Types of Plots

Chains and Sustainable Development Essay Example for Free

Chains and Sustainable Development Essay Those of us who preach the gospel of agriculture with evangelical zeal find the text compelling and convincing. We are regularly possessed by the spirit only to look around and see out colleagues, in other sectors, in country management, or even our senior management doubting, yawning or subtly edging towards the door. We face the implicit query, â€Å"If agriculture can do such great things, why have they not yet happened? †1 The past decade has been one of agro-pessimism. The promises that agricultural development seem to hold did not materialise. This pessimism seemed to coincide with pessimism about Sub-Saharan Africa. Especially for Sub-Saharan Africa the hope was that economic development would be brought about by agricultural development. After the success of the green revolution in Asia, the hope was that a similar agricultural miracle would transform African economies. But this hope never materialised, agricultural productivity did not increase much in SSA (figure 1), and worse, the negative effects of the green revolution in Asia became more apparent, such as pesticide overuse and subsequent pollution. Also in Asia the yield increases tapered off. The sceptics put forward several arguments why agriculture is no longer an engine of growth2. For instance, the liberalisation of the 1990s and greater openness to trade has lead to a reduction in the economic potential of the rural sector: cheap imported Chinese plastic buckets out compete the locally produced pottery. On the other hand, it does mean cheaper (imported) supplies. With rapid global technical change and increasingly integrated markets, prices fall faster than yields rise. So, rural incomes fall despite increased productivity if they are net producers3. The integration of rural with urban areas means that healthy young people move out of agriculture, head to town, leaving behind the old, the sick and the dependent. It is often also the men who move to urban areas, leaving women in charge of the farm. This has resulted in the increased sophistication of agricultural markets (and value chains) which excludes traditional smallholders, who are poorly equipped to meet the demanding product specifications and timeliness of delivery required by expanding supermarkets. The natural resource base on which agriculture depends is poor and deteriorating. Productivity growth is therefore increasingly more difficult to achieve. Finally, multiplier effects occur when a change in spending causes a disproportionate change in aggregate demand. Thus an increase in spending produces an increase in national income and consumption greater than the initial amount spent. But as GDP rises and the share of agriculture typically decreases, the question is how important these multiplier effects are, especially when significant levels of poverty remain in rural areas, which is the case in middleincome countries. The disappointment with agriculture led many donor organisations to turn away from agriculture, looking instead to areas that would increase the well-being of poor people, such as health and education. Those organisations that still focused on agriculture, such as the CGIAR, were put under pressure to focus more on reducing poverty, besides increasing agricultural productivity. However, since the beginning of the new century, there seems to be a renewed interest in agriculture. A review of major policy documents5, including the well-publicised Sachs report and the Kofi Annan report, show that agriculture is back on the agenda again. The most influential report, however, has been the World Development Report 2008 of the World Bank6. This report argues that growth in the agricultural sector 1 contributes proportionally more to poverty reduction than growth in any other economic sector and that therefore alone, the focus should be on the agricultural sector when achieving to reach MDG 1. A reassessment of the role of agriculture in development seems to be required. This policy paper addresses several timely though complex questions: †¢ First, how can or does agriculture contribute to economic development, and in particular how does it relate to poverty? †¢ Second, the agricultural sector has changed considerably in the past decades: what are the main drivers of this change? †¢ Third, what is the relationship between economic or agricultural growth and pro-poor development? †¢ Fourth, how does agriculture relate to other sectors in the economy? †¢ Fifth, who is included and who is excluded in agricultural development, specifically focusing on small farms? †¢ And finally, if agricultural development is indeed important to economic development, then why, despite all the efforts and investments, has this not led to more successes? 2. Agriculture and economic growth This section presents a number of factual observations describing how the agricultural sector changed in terms of productivity, contribution to economic growth, and indicating the relevance of the agricultural sector for poverty alleviation in different regions. Background: some facts In the discussion of the role of agriculture in economic development, a leading question is how agriculture contributes to economic growth, and especially to pro-poor growth. There seems to be a paradox in the role of agriculture in economic development. The share of agriculture contributing to GDP is declining over the years (see figure 1). At the same time, the productivity of for instance cereal yields has been increasing (see figure 2). It seems that as agriculture becomes more successful, its importance declines in the overall economy. Of course, other sectors in the economy can be even more successful, such as the Asian Tigers. Chains and Sustainable Development. (2016, Sep 07).

Examine an interaction or event from your clinical placement, which Essay - 1

Examine an interaction or event from your clinical placement, which has required you to demonstrate professional conduct (NMC 2008) - Essay Example The author employed a variation of the Thornwaite-type technique, as well as correlated AET and Deficit supported by tree species distribution. The data used is primary because it was collected and analyzed by the authors, and not mined from some other sources. Temporal analysis is used on a moderate scale, and the analytical method used is plots (Lutz, Wagtendonk, & Franklin, 2010). The author uses plots to analyze the data and to represent the data sets. The author plots the data sets as graphs depicting the correlation between multiple sets of data. The authors computed species climatic envelopes in wide ranges of climatic gradients. They also distinguished tree species using Deficit and AET. For all species, modeled Deficits grew by an average of 5% from past and present, while forecasted growth in Deficit from present and future were found to be 23% in all plots (Lutz, Wagtendonk & Franklin, 2010). The authors have answered the hypothesis by providing sound analyses and evidence to meet the aims (Lutz, Wagtendonk & Franklin, 2010). The authors also discuss further studies in the areas of topographic scale distributions of aquatic balance, potential impacts of climate change situations, the scale of vegetation change, sensitivity of plant and animal species, and the downscaling problem (Lutz, Wagtendonk & Franklin, 2010). What I find most interesting is the analyses conducted on AET and

What adjustments to prices could Moscows Kofe Haus Essay

What adjustments to prices could Moscows Kofe Haus (КÐ ¾Ã'„Ð µ Ð ¥Ã °Ã'Æ'Ð ·) restaurant formulate in order to draw more customers during the recession - Essay Example Many assumptions will have to be made due to a lack of good market data, typical of the non-transparent Russian business operating environment. An anecdotal SWOT analysis and literature review was conducted to find solutions to the difficult economic conditions confronting COFFEE HOUSE in the global recession. Marketing strategies and business models from North America were examined. Local competition was surveyed and the target market consumer was profiled. Although the North American market leaders have a dominant world position, they have also suffered during the recession. Not all the strategies and tactics are applicable in the Russian market; but some techniques were adapted with some reservation. COFFEE HOUSEs strength lies in its long history adapting to local market conditions, close contact and development of loyal customers. An evolving strategy must respond to deteriorating purchasing power of consumers and possible loss of market share to new competitors. A shift away from food-based price discounts towards value-based espresso drinks is recommended. The retail hospitality industry is generally vulnerable to downward swings in the economy. Coffee retailers in specific exist in an extremely competive environment and need a strong strategy to survive. The retail coffee market is generally susceptible to fickle consumer tastes and highly price sensitive. Russian coffee and tea franchises are relatively young and it is assumed that much can be learned from experiences in the international arena where a longer track record is evident. Additionally, the hotter competitive scene in mature markets may provide excellent examples for where the Russian market can expect to evolve. Coffee establishments in North America, Europe and Australia have already weathered economic downturns and have applied creative tactics to maintain profitability. These examples, if carefully selected fit unique Russian consumer demands, may provide a attractive pathways

Macroeconomic Analysis of South Africa Research Paper

Macroeconomic Analysis of South Africa - Research Paper Example Hospitality Segment in South Africa Similar to any other industry, the hospitality industry has to face a significant impact due to the economic condition in any country. The economic conditions prevailing within an economy determines the trend of travel and thus the profitability of hospitality sector. Hotels require a major financial investment. Nevertheless, financial suppliers necessitate guarantee that the hospitality organizations are satisfactorily feasible to repay the invested amount. The situation of hospitality market is generally determined by income per room and occupancy rates. Increasing occupancy rate in hospitality industry denotes high demand which can open the opportunity for new entrants in the hospitality industry. It is worth mentioning that the hospitality industry is directly related with national as well as distant travelling trends for tourists and commercial visitors (PwC, 2011). Hospitality organizations can gain high return on investment in the presence o f strong and healthy economy. For instance, the macroeconomic factor such as growth rate has major impact on the travel because it entices and preserves customers and drive sales within the industry. Furthermore, the condition of economy creates an impact on both domestic as well as global corporate travel. It is in this context that South Africa has satisfactory demand for hospitality services. With the virtues of the macroeconomic environment prevailing in the business context of South African hospitality industry, the number of overnight visitors in South Africa has increased considerably from 2004 to 2006 by almost 10.23 million. The increase in number of travel has accelerated the room occupancy rate as well as hotel revenue (PwC,...This paper is one of the best examples of the macroeconomic analysis of South Africa, and the overview of its current state of hospitality segment. Even though the financial structure of South Africa is improving, it is facing two most important macroeconomic problems (i.e. unemployment and electricity) which can have a substantial impact on the industrial development of the economy. The paper analyzes the extent of these problems and how the government reacts with the problems through developing macroeconomic policies. Furthermore, the paper also describes the hospitality industry in South Africa and its relationship with current macroeconomic issues faced by the country in order to understand the potentiality of instigating a new venture in the particular industry. South Africa is regarded as the economic centre of the African continent. It has outstanding and advanced legal structure. The financial system of South Africa is observed to be in a healthy position. South Africa is not only considered as a major developing economy, but is also as the gateway to other African markets. In the region, South Africa plays a vital part for energy generation, transportation, industrialization and hospitality services. Similar to any other industry, the hospitality industry has to face a significant impact due to the economic condition in any country. The economic conditions prevailing within an economy determines the trend of travel and thus the profitability of hospitality sector. Analysts predict that South Africa will remain economically attractive for tourism and hospitality sector. Even though there are some unemployment and electricity shortage issues in the country, its overall market attraction is satisfactory.