The Legacy Of Abraham Lincoln - 2143 Words

Abraham Lincoln was born on February 12, 1809. He was born in Hodgenville which is a small town in the northern part of Kentucky. His parents were Thomas and Nancy Lincoln. Thomas Lincoln was an American farmer and carpenter. He was born January 6, 1778 in Rockingham County Virginia and he died January 17, 1851, Coles County Illinois. His mother was born on February 5, 1784, in Hampshire County West Virginia. She died on October 5, 1818, in Spencer County Indiana from milk sickness. His parent married June 12, 1806. After Abe was named after his godfather who was killed by Native American in 1786. After he was born the family picked up and moved to a new cabin on Knob creek. In 1811 his mother Nancy gave birth to another boy Thomas but†¦show more content†¦After Abe returns in 1830 him and his family pack up and begin their 200 mile trek to Illinois where they settle by the Sangamon River near Decatur. Again in 1831 Abe takes another flat boat trip and his father decides to move again but instead of going with the family Abe decides to move to New Salem Illinois to work as a clerk in one of the local stores and he uses the back of the store as his bedroom so has a place to stay. He then learns basic math and he starts to read Shakespeare and also begins to participate in the debating society. In 1832 Abe becomes a candidate for the Illinois General Assembly he would then loose the race. Soon the Black Hawk war breaks out and Abe decides to enlist and is elected to be the captain of a rifle company but then is released because the company was disband. After a short time Abe would then re-enlist and would become a private but he would go on to never fight in an actual battle. After the war the store that Abe was running and sleeping at would soon go out of business. So Abe and business partner William Berry decide to by another store in New Salem which later would also go out of business. After all of these things have happened Abe would be in a large de bt of $1,000. So Abe would then be elected as the postmaster of New Salem Illinois where he would slowly work his way out

Maruti Suzuki Company Profile Free Essays

Organisational Profile of Maruti Suzuki About us – Maruti Suzuki India Limited (MSIL, formerly named Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company’s two manufacturing facilities are located at Gurgaon and Manesar, south of New Delhi. We will write a custom essay sample on Maruti Suzuki Company Profile or any similar topic only for you Order Now Recently, the company has announced a further investment of Rs 1,700 crore (Rs 17 billion) for enhancing the production capacity by 250,000 units annually. The CAGR over two years is 27% for net sales. Nature of the Company Ownership – Maruti Suzuki India Ltd. Is a public limited company and is listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. SMC is the majority shareholder with 54. 21% equity stake in the company. Shareholding Pattern of the Company – Our Vision – The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder’s Wealth; A pride of India. We believe OUR CORE VALUES drive us in every endeavor. * CUSTOMER OBSESSION * FAST, FLEXIBLE amp; FIRST MOVER INNOVATION amp; CREATIVITY * NETWORKING amp; PARTNERSHIP * OPENNESS amp; LEARNING Quest Unlimited – â€Å"After 25 years of leadership, what next? † It is not for us to predict the future. Other than to say that the Quest is unceasing. We continue on our journey, uninterrupted and without distraction, avoiding complacence and flamboyance, to explore newer frontiers, strengthen and expand partnerships, connect with the layers and l ayers of a still larger world and embed ourselves deeper in the lives of people. Success Mantra – Success in this business, we said, asks for â€Å"Stamina and Patience, Order and Creativity, Skills hard and soft and it needs all of them to Co-exist in the Right Proportion. † We follow the natural low of 3G – Give is the route to Get and Grow. CORPORATE INFORMATION – Board Of Directors – Mr. R. C. Bhargava, Chairman Mr. Shinzo Nakanishi, Managing Director and CEO Mr. Tsuneo Ohashi, Director and Managing Executive Officer (Production) Mr. Shuji Oishi, Director amp; Managing Executive Officer (Marketing amp; Sales) Mr. Keiichi Asai, Director amp; Managing Executive Officer (Engineering) Mr. Manvinder Singh Banga, Director Mr. Amal Ganguli, Director Mr. D. S. Brar, Director Mr. Osamu Suzuki, Director Ms. Pallavi Shroff, Director Mr. Kenichi Ayukawa, Director Contact us – Head Office Maruti Suzuki India Limited 1, Nelson Mandela Road, Vasant Kunj, New Delhi-110070 Board no. 46781000 Fax : 46150275-76| Gurgaon Plant Maruti Suzuki India Ltd. Gurgaon Plant Old Palam Gurgaon Road Gurgaon – 122015 Tel: (0124)   2346721| Manesar Plant Maruti Suzuki India Ltd. Manesar Plant Plot no. 1, Phase 3A IMT Manesar Gurgaon – 122051. | BUSINESS HIGHLIGHTS Company’s Snapshot – Above 50% market share in passenger cars and van type Vehicles for all 25 years * Over 7 million cars produced amp; sold cumulatively * Over 500,000 cars exported cumulatively * 1st in customer satisfaction for 9 consecutive years – J D power CSI survey * One million units/ annum total capacity * Gurgaon facility – capacity 700,000 units/ annum * Manesar facility â⠂¬â€œ capacity 300,000 units/annum * Over 7,600 employees on its rolls. * 681 sales outlets in 454 cities * 2767 workshops in 1314 cities * 315 pre-owned car outlets in 181 cities Recent AWARDS – India’s Most Trusted Brand 2009: The Economic times Maruti Suzuki has been ranked Indian most Trusted Brand by India’s leading Business newspaper The Economic Times. This prestigious accolade comes alongside company’s 10-year long pole position in customer satisfaction surveys. 2000-2009: JD Power Customer Satisfaction Index Award – India The biggest draw for the past ten years has been the award for highest recognition by the customer. In 2009-10 again, for the tenth consecutive time, Maruti Suzuki ranked the highest in JD Power Customer Satisfaction Index. Other Accolades During 2009-10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies. These include: * Ritz – Hatchback of the year * Ritz – Car of the year * Maruti Suzuki as the ‘Manufacturer of the year’ by CNBC Overdrive * In the World’s Most Reputed Company Survey 2009, Maruti Suzuki ranked third amongst global car companies and 49 amongst all companies across all segments. * ICSI National Award for Excellence in Corporate Governance’ Products – The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco. Quality – A product of poor quality requires repeated inspections, entails wastage in terms of repairs and replacements. â€Å"Do it right first time†, is the principle followed to avoid wastage. To ensure quality, robots were devices and deployed especially where they reduced worker fatigue and were critical in delivering consistent quality. With consistent improvements in the plant the company was able to manufacture over 600,000 vehicles in 2006-07 with an installed capacity of just 350,000 vehicles per year. Production Management System (PMS) – PMS is derived from the basic Japanese principles of 5S, 3G and 3K. Corporate Social Responsibility (CSR) concepts – Maruti Suzuki has adopted a CSR policy, which serves as a guiding tool for the management and the employees in steering Maruti Suzuki towards long term sustained growth in harmony along with the interests of the stakeholder. The role of the CSR department is to professionalize CSR activities in Maruti Suzuki and strengthen the mechanisms involving the activities. Significant efforts have been taken to contribute to society at large, through its corporate activities, especially in the areas of Road Safety and Vocational Training. Maruti Suzuki has set up dedicated teams with requisite expertise to steer the social projects. Maruti Driving School – National Road Safety Mission – Driving its message for road safety, Maruti Suzuki India Limited, unveiled a National Road Safety Mission| programme in December 2008. Under the programme, the company will * Train 500,000 people in safe driving in the next 3 years across India| | * While utilizing the existing 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara and 61 Maruti Driving Schools across the country the company will enter into partnerships with state governments for more IDTRs and with its dealers for more Maruti Driving Schools * Of the 500,000 people to be trained, at least 100,000 will be people from underprivileged section of society, who are keen to take driving as a profession. The company will continue to support to government and industry in their efforts for road safety| Sustainability Approach – In line with the global environmental concerns, we have identified the following focus areas with regards to the protection of environment and resources for the future generations. * CO2 emission reduction * Energy Conservation * Water Conservation * Solid Waste Management * Material Usage and Weig ht reduction * Fuel Efficiency Environment Friendly –Fuel Efficient K-series Engine Technology Maruti Suzuki recognizes global warming and climate changes as global issues, the effects of which are of concern both for the environment and human life. The challenge faced by the society is how to meet the needs of the present, without compromising the ability of future generations to meet their own needs. Maruti Suzuki strongly believes that an investment in environment friendly products and manufacturing facilities is in the best interest of the society as well as the business. The last 25 years of our journey has reinforced the belief that environment friendly initiatives make products more acceptable to customers and help Maruti Suzuki grow profitably in every sphere. Since Maruti Suzuki started operations, conserving environment and natural resources has been an integral part of our systems and processes. The concept of â€Å"Reduce, Reuse, Recycle† (3R’s) has been our driving principle. This three pronged strategy or the 3 R’s has been promoted in all our manufacturing facilities, supply chain and logistics operations. Maruti Suzuki also follows the Philosophy of â€Å"Smaller, Fewer, Lighter, Shorter and Neater†. This Philosophy has helped Maruti Suzuki in optimal utilization of resources and cost savings. True Value Outlet – Maruti True Value is India No. 1 organized pre-owned car brand. The company’s service businesses include sale and purchase of pre-owned cars (True Value) and Maruti Finance. Unique advantages   Ã¢â‚¬â€œ * India’s largest certified used car dealer network * 340 outlets in 197 cities and growing * All car related services under one roof * professionally trained manpower * Complete peace of mind| | These initiatives, besides providing total mobility solutions to customers in a convenient and transparent manner, have helped improve economic viability of the company’s dealerships Exports – What do countries like Poland, Finland, Iceland, Malta, Switzerland, The Netherlands, Algeria and Italy have in common? Maruti Suzuki cars ply on the roads of these countries, and what’s more, they are soon becoming the fastest selling cars in those lands. Maruti Suzuki exports, entry-level models across the globe to over 100 countries and the focus has been to identify new markets. Some important markets include Latin America, Africa and South East Asia. The Company clocked its highest ever exports at 70,023 units, a growth of 32. 1% in the Fiscal Year 2008-09. How to cite Maruti Suzuki Company Profile, Papers

Marketing Plan To Promote The Ray Ban Sun Glasses †Free Samples

Question: Discuss about the Marketing Plan To Promote The Ray Ban Sun Glasses. Answer: Introduction The report structure states themarketing plan to promote the ray ban sun glasses of Ferrari Scuderia collection. The product is currently in invented in the market which needs to know about the market conditions to create an identified position in the target market. Further, the report analyzes the SWOT analysis of the ray ban along with its competitor's analysis so as to know the specifications of the products and the competitors who are prevailing in the market. Further, the plan defines the mission and objectives for the products. Strategies (marketing mix) and implementation plan are defined so as to articulate the objectives (Armstrong, et. al., 2015). Lastly, the report discusses the implementation and control plan initiated by the organization to govern the growth process. Details of the marketing plan by Ferrari ray ban are discussed below: SWOT SWOT analysis refers to the product analysis which discusses the strengths, weakness, opportunities, and threats of the product in the target market. Further details are discussed below: Strengths: the biggest strengths to the product invented by Ferrari are that it is product under the brand name of two renowned companies that is Ferrari and Ray Ban. Both the companies are prevailing on the peak of its target market due to which goodwill is created in the mind of customers. With this process people start to trust on the new product of the company, initiating sale of the product in the organization. Apart from that, keeping the image of the company intact the company also focuses on providing quality products so that their brand image is sustained in the market (Cooper, 2013). Weakness: Ferrari Scuderia and Ray-Ban both provide a premium brand product in the market. The arrangement of both the company creates a premium brand product to offer in the market. This can act as a weakness for the company as both the companies will involve their personal profit in the manufacturing of the product, due to which the price of the product in the market will rise. Resulting to which only a few people will afford the branded product from the market. Although the fact is known that Ferrari ray ban is a premium brand product but it should be approachable by the people present in the target market. Thus, it can act as a weakness of the product (Eusebio, 2017). Opportunities: it refers to the chances which if the company will gain then it can achieve advantage in the target market. The advantage to the Ferrari ray ban product can be that, as they provide product differentiation due to which interested people who wish to buy original UV rays protection product can purchase this product in the market. As both the companies have identified the image in the target market, resulting in which people will trust on the product and buy the product. This can act as an opportunity to the company to gain the competitive edge in global business (Finne, Grnroos, 2017). Threats: the presence of many competitors in the target market of the product can act as a threat for Ray-ban Ferrari edition products. The fact that shall be taken into account is that there are already competitors of the company present in the market, who are existing in the market since a long time, so the product might take time to create its position in the market. to compete with such highly efficient the company needs to create product as well as price differentiation in the market, then people will get attracted to initiate the sale of the product in the market (Goyal, 2017). Oakley, Mauji Jim etc. are some of the competitors of the product prevailing in the market. Competitor Analysis As discussed earlier are the two major brands prevailing in the market which is holding a major share of sales of the total market. Talking about Oakley, the company produces products which are mainly known for their stylish features and ray ban produces more of classic features. As both the brand's ray ban are of same company Luxottica, so will not become difficult for ray ban to flourish their Ferrari edition in the Australian market (Kumari, n.d). Apart from that, the company currently is exceeding their market share if compared to Oakley. Mission As it is known that the company ray ban is present in the market since 1937, so the main aim of the company is already fulfilled till date; that is to flourish them in the current target market. Further, the company produces its products with a mission to maximize the satisfaction level of customers by providing them efficient products which protect their eyes from UV rays. Also, the company aims to generate diversity in their products by manufacturing Ferrari edition products in the market. The aim of Ferrari edition products is to provide the customers high-quality class experience to the customers of the company (Hoang, 2016). Marketing and financial Objective As the Luxottica has created new ray ban products, so with the initiation of such product the marketing objective of the company for initial six months are described below: Place them in the top position in the market by cutting competition Increase the customer base by 5 % Setup outlets in areas where the company has scope to gain competence Key, Czaplewski, 2017). Further, the financial objective of the company with the ray ban product is discussed below: As the product is new to the initial financial aim which the company's aims to create sustainability of their product in the target market. Another financial objective of the company is that they aim to increase the revenue growth of the company in monetary terms. Cut costs and increase the profits of the company is the third aim of the company which they wishes to fulfill in the upcoming 6 months (Molinillo, et al., 2017). Marketing Mix The marketing mix is a tool which helps the company to market their product by looking at its specifications. It helps the company to gain adequate knowledge about the product so that they can advertise their product accordingly. Further, the marketing mix of Ferrari Scuderia glasses Ray-Ban is discussed below: Product: the ray ban products of Ferrari edition are UV protection sunglasses. The quality of the product is premium which satisfies the wants of the customers. The product is a unique mirror aerodynamic design product which only aims to maximize the customer's satisfaction. The specialty of this product is that it is designed with the idea of Scuderia Ferrari with the manufacturing process of ray ban, initiating qualities of both the companies. Apart from that, the Ferrari edition provides premium classic quality product having guarantee in it. The guarantee helps the customers to build the trust of the product leading the customers to initiate sales (O'guinn, et.al., 2014). Price: the company uses skimming techniques to decide the price of the product, as the company builds its image in the market through product differentiation, thus technique is best suited for the company to compete in the market. Apart from that the company the company initiates same price strategy which shows that no product flexibility is adopted by the company. Also, as the company is a premium brand product so they provide high prices so that the price can satisfy the quality of the product. Also, the company aims to provide rebate to the customers who buy the product in bulk (Ryan, 2016). Place: it refers to the place where the product is available in the market. As it is known that ray ban is a brand whose products are highly circulated in the target market. So as the company is already holding its outlets in the market, thus it shall be taken in accounts that Ferrari edition ray ban would also channel itself through same sources of Ray Ban Company present in the market. Also, the company has intensive distribution strategies in its business due to which most of the companies will hold this product in the market. Thus, the customers would not face difficulty in finding the product in the market. This will create brand image of the product in the target market. Promotion: promotion refers to the techniques with help of which the company communicates their product in the target market. Being manufactured and sponsored under the name of such companies which are already renewed in the target market so the product does not need enough promotion in the market. But the mode through which the company shall communicate the product to the prospective customers is through social media applications and online websites of the company. They shall post the detailed specification of the product on the website, by looking at which people will get attracted and buy the product (Scott, 2015). Digital marketing communication plan To circulate the product in the market the company initiated the digital marketing communication plan with the aid of which they socialized their product to the prospective people who will actually buy the product. Ray-ban shall initiate a campaign for their new Ferrari edition product, with this effect people will get to know about the new product introduced by the company. Further, they shall post all the specification of the product on their social media page (Facebook, Instagram etc.); then only people will get attracted toward the product and initiate sale. Also, they shall provide discount to customers on purchase through online mode (Vigneron, Johnson, 2017). Action plan to achieve objectives In order to take into actions the objectives which the company decided for the product, ray ban implement the following activities in their business: Initiate differentiated product so that people make a repeated sale and competition is reduced. As the new product is new the sale can be only initiated if the customer likes the product and services of the company so they shall ask for feedback from the customers. In order to increase the customer base, they shall initiate to create diversity in the product which they are providing in the market. To setup outlets, they shall initiate market analysis and look for the place where the product is highly sold. Further, they open their outlet at such place to provide addition in sales (Tiago., Verssimo, 2014). Further sustainability of the product can be only achieved if they provide durability in its working. So Ray ban glasses shall involve durability feature in them which means that the glass shall not break on falling down. Also, the customer looks for this product due to the UV protection coating, so the coating shall also provide benefit to the customer otherwise sustainability will not work for the company. Revenue can be only achieved by the company if the company provides cost-efficient and differentiated product in the market. Also, the company can increase the revenue to focusing on their brand image in their market. The cost of manufacturing product shall be reduced. This will maximize the profit ratio of the company. In order to implement this objective Ray Ban shall use reusable products in their internal process; with this affect, the cost of production of glasses will reduce and profit will automatically increase (Solomon, 2014). Implementation and control of plan In order to implement the plan; the company shall firstly optimize the resources required for the product and circulate the adequate marketing plan in the management so that the employees of the company properly promote the business process. In addition it the management shall also control the marketing plan scrutinizing and examining the current results with the assumed objectives of the company. They shall identify the deviation and aim to remove them for the efficient growth of the organization. For implementation of control process, the manager shall compare the actual growth with the expected growth of the company and then control shall be measured accordingly (Scott, 2015). Conclusion Thus in the limelight of above-mentioned events, the fact that shall be noted is that the ray ban Ferrari edition products have a great scope to flourish themselves in the current target market, the company just need implementation plan which can focus on the growth and minimize the upcoming risks of the company. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Cooper, R. G. (2013). New products: What separates the winners from the losers and what drives success. PDMA handbook of new product development, 3-34. Eusebio, R. (2017). Marketing II. Marketing, 2018. Finne, ., Grnroos, C. (2017). Communication-in-use: customer-integrated marketing communication. European Journal of Marketing, 51(3), 445-463. Goyal, L. (2017). Leading Digital Strategy: Driving Business Growth through Effective E-commerce. Vikalpa, 42(2), 128-130. Hoang, T. (2016). Integrated marketing communication plan for beyond the cover season 6: A Book Cover Design Contest. Key, T. M., Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333. Kumari, D. P.(n.d.) Change in Consumers Choices From Past To Presents. Social Sciences International Research Journal ISSN, 2395-0544. Molinillo, S., Japutra, A., Nguyen, B., Nguyen, B., ... Chen, C. H. S. (2017). Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence Planning, 35(2), 166-179. O'guinn, T., Allen, C., Semenik, R., Scheinbaum, A. C. (2014). Advertising and integrated brand promotion. Nelson Education. O'guinn). Satisfaction and Dissatisfaction: Formulating Digital Marketing Strategy for Online Faith-Based Education. Journal of Academic Administration in Higher Education, 12(2), 21-25. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708. Vigneron, F., Johnson, L. W. (2017). Measuring perceptions of brand luxury. In Advances in Luxury Brand Management (pp. 199-234). Palgrave Macmillan, Cham.